Institute of Business Administration (IBA) of Dhaka University won the Battle of the Minds (BOM) 2016. BUET became the first runners-up, followed by North South University.
BOM is a recruitment platform of British American Tobacco Bangladesh (BATB).
“Battle of Minds is a great opportunity for the young talent who dreams of success in life,” Dhaka North City Corporation Mayor Annisul Huq told the Grand Finale held at a city hotel on Monday.
Five teams from different universities presented their ideas to attract the customers of different restaurants by offering different meal options and campaign. In addition, participants put forward their ideas after working with the certain restaurant owners practically.
Mayor Annisul Huq handed over the crest to the winning IBA team as the chief guest at the event. BAT Bangladesh Chairman Golam Mainuddin, Managing Director Shehzad Munim, Head of HR Rumana Rahman, Executive committee members, current and previous board of directors, government officials, university faculties, barristers, and distinguished guests were also present.
“To be great in life, you have to dream big as well as you have to target big goal. In our time, there were no such big institution to guide us for dreaming big and there wasn’t such technological capacity,” Annisul Huq told the contenders.
“You have great opportunity to move forward. Those who participated here, every one of you is like a spark and today your presentations reflect this,” he added.
The BATB is organizing the event since 2004 and this year on its 13th edition, a total of 2,300 students from 18 different universities across the country took part in the competition.

